
At AA Beverage Consultancy, we design beverage programs that go beyond just pouring drinks. Our approach blends creativity, operational efficiency, and financial strategy to create bar concepts that elevate guest experiences while driving business growth. From concept development and menu curation to bar setup, staff training, and costing systems—we deliver everything you need to build a beverage identity that’s unique, profitable, and unforgettable.
Thejeswara Anand – Bar Architect & Co-Founder of Jamming Goat
With over 12 years of experience in building brands, menus, and bar ecosystems, Thejeswara Anand brings vision and precision to every project. From startup concepts to premium launches, he has crafted beverage identities that turn ordinary spaces into iconic destinations.
💡 “I consult with vision, train with purpose, and build beverage ecosystems that last. More than just drinks—I design stories that sell and systems that scale.”
We create theme-based beverage identities aligned with your brand’s story and customer expectations.
Curated cocktails, mocktails, signature infusions, and local flavors designed to stand out and sell.
Smart workflow planning, equipment selection, and tools for smooth operations and speed of service.
Access to trusted suppliers for liquor, mixers, glassware, and barware to maintain consistency and quality.
Professional training covering bartending skills, service standards, upselling techniques, and tastings.
Standardized recipes, cost sheets, and inventory controls to maximize profitability without compromising quality.
At AA Consultancy, we go beyond mixology—we create beverage ecosystems that are innovative, efficient, and profitable. Our programs are tailored to your brand’s identity, your audience’s taste, and your business goals, ensuring your bar stands out while running seamlessly.
✨ Whether you’re launching a new bar, refreshing your drinks menu, or scaling your brand, our beverage program is designed to deliver both guest satisfaction and business growth.
We create bars that are as functional as they are inspiring. From workflow planning and equipment setup to signature drink strategy and menu positioning, our approach ensures your bar runs efficiently while delivering a memorable guest experience.
Whether you’re a couple dreaming of a perfect Goan wedding, a company hosting an impressive corporate event, or a family celebrating a milestone, AA Consultancy is here to make it unforgettable.
From concept to execution, we cover everything: bar design, menu curation, staff training, vendor sourcing, and SOPs.
Every program is built to balance creativity with cost efficiency, ensuring your bar is both exciting and financially rewarding.
Backed by 12+ years of experience and success with leading hospitality brands, including Jamming Goat.
Every beverage program is customized to your venue’s concept, target audience, and business goals.
At AA Consultancy, we go beyond crafting drinks—we build beverage ecosystems that create guest loyalty and sustainable business growth. Whether you’re launching a new bar, refreshing your menu, or scaling your brand, our beverage program gives you everything you need to think unlimited and pour success into every glass.









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